Converting Your Social Media Followers Into Customers
May 7, 2018
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Picture this scenario: Your business has active accounts on three of the most popular social media platforms. You post beautiful pictures, insightful statuses and interesting videos on each of them every week and you’ve been seeing your follower count steadily go higher. But, despite all this, your sales are still stubbornly low.
For many small business owners, this scenario is all too real. The lack of conversion from social media activity means the rumble of hope and excitement that they felt when they were first presenting their businesses on these platforms is long gone.
The lack of conversion from social media activity means the rumble of hope and excitement that they felt when they were first presenting their businesses on these platforms is long gone.
This could likely be the same situation for you.
Converting your social media following into actual paying customers may seem like a daunting task simply because of the difference between your online ‘likes’ and your actual product sales. It doesn’t mean it isn’t possible though. With only a few steps, you’ll soon have your profits soaring like your follower count.
Have A Plan
This may seem like a no-brainer but think about it. Do you actually have a formal social media plan? If your answer is no, don’t stress.
Most small business owners approach their business’ social media accounts much like they do their personal ones and put up content without planning ahead and at any time they feel like.
Resisting impulsive social media activity allows you to include material that can encourage your followers to actually check out and possibly purchase your products and services.
Planning times to work on social media also allows you to respond to inquiries in your inbox and comment section. Regularly interacting with your followers like this is the perfect way to provide personal customer service, encourage them to look into your business, and possibly make some purchases.
You may have a plan but it might not be working. And you’ll have no way of knowing this unless you analyse your social media activity.
Social media works very differently from real life. Most people don’t even realize how ingrained their online habits are.
Analysing your followers’ activity and interactions with your social media accounts will give you some important insight as to how to tailor your content to further pique their interest about your products and services.
Do they leave more comments on your colorful photos than on your thoughtful statuses? Perhaps posting more colorful images of your products and services might encourage the interactive followers to visit your website and make a few purchases.
Are your followers more active before the work day starts? Sure, it might suck that they’re such early birds but this means you simply have to focus more of your activity to around this time.
Don’t Talk to Just Anyone
Social media can be a bit like hallways in a high school. No, we’re not talking about the bullies, although those exist as well. Just like a busy school hallway, you have to know exactly who you want to talk to and focus your message at them.
Just like a busy school hallway, you have to know exactly who you want to talk to and focus your message at them.
Figure out who your target market is and tailor your content to appeal to them. It will also help you save money you’re spending on ads aimed at general audiences.
Answer the “So What” Question
When seeing an ad or a social media post for a product, customers always ask themselves, “What’s in it for me?” and “Why should I care?” If you’re not answering these questions, you’re not going to get as many conversions as you’d like.
Make your followers feel their lives could be so much better with your product. Try to create scenarios of people like them using your products and realizing the added value to their lives.
Customer testimonials are a great way to build trust and encourage potential clients to try your products.
Be Personable and Authentic
Caption in smaller letters: Your followers may not be as amused as these two. But hey, even a small smile should work.
When followers feel a personal affinity for the voice behind a company’s social media account, they are more likely to be loyal to the products. It’s almost like buying tickets to your friend’s concert so you can cheer them on.
Let’s take a look at Wendy’s Twitter account. The fast food chain has gained legions of followers and the loyalty of customers with its sassy tweets and hilarious personal responses. Wendy’s Twitter account’s interaction with one 16-year-old boy, for instance, earned the chain about $6 million in social engagement.
That’s a lot of people talking about burgers and chicken nuggets.
You don’t have to be as sassy as Wendy’s Twitter account is, but find an authentic voice and stick to it. Your followers will be intrigued about your offerings and will be more likely to visit your business.
Keep Your Partners Happy
You know what’s worse than uninterested customers? Uninterested customers and unhappy business partners.
If you’re selling your products beyond US borders, chances are, you have business partners based in other parts of the world.
Disgruntled partners will not hesitate to badmouth you on social media if they’re not paid on time. Just like in high school, this can cause serious trouble for your business.
And with frequent delays caused by traditional bank wires, a payment arriving on time is the exception rather than the norm.
Make your partners happy. Use Veem.
Veem uses a unique multi-rail technology to send payments between businesses in over 80 countries. This means your payment will take a shorter time to reach your partners and will cost you much less.
Even better, a personal dashboard means you can track your payments in one window while crafting your social media messages in another.
Sign up for an account today for a seamless payment experience.