9 Tips for US Businesses for Market Entry in the Netherlands
February 2, 2018
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The Netherlands is a perfect market for US small businesses. Similar business standards, a high-income consumer base and a transparent legal system are all factors that encourage expansion to Holland.
Due to its strategic location on the coast of the Atlantic Ocean, the country acts as a receiving base for all US exports intended for Western and Central Europe. However, if you want to market your goods and services in the Netherlands specifically, follow our essential tips to make the most of your market entry.
1. Get a local partner
Since the Dutch market is very compact and competitive, it’s a good idea to look for a Dutch agent or distributor for your products. Some distributors take care of complying with regulations, logistics, and even ship your products to other EU countries. You can find a suitable agent or distributor for your business if you contact the US Commercial Service in the Netherlands.
2. Attractive pricing
Dutch consumers are well educated about their options, and are always on the lookout for good deals. Offering a discount will help promote your products.
Since the Dutch market is quite saturated, new products need a visible and effective promotional campaign to attract customers. European promotion rules are different from those in the US; make sure you ask your Dutch partner about how you can best comply with the rules.
European promotion rules are different from those in the US; make sure you ask your Dutch partner about how you can best comply with the rules.
4. Punctuality and promptness
Dutch business people (and consumers as well) appreciate prompt replies and consistent service. Make sure you address comments and problems as fast and as effectively as possible. Once a delivery date is set, try to adhere to it and don’t deviate from the agreed plan.
5. After-sales services
One of the best ways to get ahead of your competition is to offer comprehensive and quality after-sales services. Whether it’s exchanging faulty parts, supplying complementary products, or even registering feedback, hands-on after-sales support provides excellent customer-experience and results in satisfied and returning customers.
Because of the Netherlands’ strategic location, consider storing your products in the country long term. This allows your business to supply products as fast as your European competitors, especially if you’re serving other EU countries.
Consider storing your products in the country long term. This allows your business to supply products as fast as your European competitors
Personal relationships are highly valued in the Netherlands. If you can spare the time, visit your Dutch partner to learn about new opportunities and to strengthen your relationship.
The Dutch ecommerce market is rapidly expanding, with over 70% of consumers regularly buying their supplies online. Travels, fashion items, food, and electronics are among the top ecommerce products and services in the Netherlands. Online sales in 2016 amounted to $22 billion, which is an increase of 25% from the previous year.
Currently, the US is the fourth largest country Dutch consumers (and businesses) buy from online. If you’re already active in ecommerce, consider making your products available to Dutch customers.
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